Lighting Design Cases of Brand Clothing Stores | Eye catching and Gold absorbing Lighting Effects

Lighting effect design is the main part of the image building of the store, which can produce different effects on the three-dimensional space. For example, clothing stores with good lighting effects give people a bright and relaxed feeling, while clothing stores with poor lighting effects give people a dull and depressing feeling. It can be seen that whether the lighting effect design in the clothing store is appropriate will have an impact on the shopping enthusiasm of customers. In order to make the lighting effect reach the expected design, operators should fully consider the main products to be highlighted and the areas to guide customers to pay attention to

Now Seeposh lighting is designed as a lighting case of the following brand clothing stores, to analyze how to make good lighting, and friends who make clothing can refer to it.

01. Basic lighting - rendering space atmosphere
The basic lighting is mainly used to extend the light in the overall store, maintain visibility, and maintain the uniform color in the store, so as to ensure the basic lighting in the store and facilitate customers to choose and purchase goods. The principle of lighting design is that the lighting should not be used evenly. It should be coordinated with the key points and highlight the commodity display positions. The horizontal plane, especially the vertical plane, should have an appropriate proportion to the key lighting. The total lighting brightness should reach a certain intensity.

In clothing stores, more uniform flood lighting lamps are selected. The main application modes are embedded downlight and rail spotlight lighting. Most of them use cold white and warm white colors. The lighting design with different flavors often adds to the overall space.

 

02. Key Lighting - Magnify the Charm of Commodities
The key lighting can not only make the product form a three-dimensional sense, but also help highlight the characteristics of the product by the strong contrast of light and shadow. The more expensive the store is, the higher the contrast and requirements of this local lighting are.

In the shop, spotlights are often used as the main lamps to complete such lighting because of their flexibility. The light from one side can better reflect the texture and color of clothes than the light from the front or rear. This is a lamp set to highlight the characteristics of goods and attract customers' attention.

In addition, the key lighting of the women's clothing store is also used in the model area to enhance the brand's unique effect. Reasonable key lighting with different brightness at different positions can create a variety of contrast effects.

03. Window lighting - catch customers' eyes
The window lighting of the clothing store emphasizes a beautiful word, which requires soft color and emotional appeal, giving people visual artistic enjoyment. It is both a problem and a key in the lighting design of the clothing store. Generally speaking, it is not suitable to use too strong lights for window lighting, and the contrast between different light colors should not be too obvious, otherwise consumers will have a dazzling feeling, causing visual discomfort.

Lighting light is the basic lighting of the shop window, which generally illuminates the displayed goods with uniform light. In this top-down, average illumination light, the three-dimensional sense, texture and color of the goods can give people a good visual enjoyment and pay more attention to the displayed goods.
If you have any questions about the lighting design of the clothing store , please consult seeposh.